In this podcast, Sarah Bartlett talks with Fiona MacDonald, Head of Library and Education Services at Walker Books at the launch of the Summer Reading Challenge 2010 at the House of Commons. Fiona describes how she, as a publisher involved in the Challenge, works in partnership with The Reading Agency on the selection of titles. Fiona values the wonderful exposure that the Challenge gives to books and authors, particularly the tendency to select less obvious titles, promoting new authors and illustrators. She relates how publishers work with public library services before and during the Summer Reading Challenge, and emphasises how happy authors are to be selected, and to participate in complementary events in libraries with children. Fiona sees the future of the book as being one of the mixed economy, affirming that the physical book will survive the digital revolution.